Behavioral science offers a framework for understanding many of the less conscious drivers of habit change so that we can consciously increase and influence the likelihood that desired behaviors will become long-term habits.
Inside you'll learn:
How to grow your brand during times of disruption
How to understand the impact these drivers have on your brand and determine which habits are short-term vs. long-term
How to influence consumer behaviors in ways that benefit your brand category through a series of concrete steps
Additional Resources From Material
You've Written a Diversity Statement. Now What?
Why Habit Formation Research Should Guide Your Brand Strategy
Consumer Psychology and Coronavirus: Turning New Habits Into Opportunities