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Data Quality in Brand Tracking: 38 Best Practices

Make sure data quality issues don't derail your tracking program
Data Quality in Brand Tracking 38 Best Practices_Cover

Is your brand tracker capturing the real dynamics of the marketplace, or are data quality issues painting a deceiving or inconsistent picture of what's happening in the market?

While a totally flat trendline is boring, no insights team wants the "excitement" of brand tracking metrics that shift inexplicably from wave to wave.

 

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