Consumer Behavior: Understanding Motivation

Perspectives from LRW's Pragmatic Brain Science Institute®
consumer behavior understanding motivation screen

Consumers are always in pursuit of their fundamental human needs. Pursuing these needs is easy and natural, and consumers come back to these needs again and again. 

We have integrated an in-depth understanding of human instinct and behavior with our experiences in market research to develop a framework of fundamental human needs that matter in a consumer context. We call it the BASE Framework.

Download this white paper to learn how a consumer's fundamental needs impacts their purchasing behavior.



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