The word “stereotype” can have negative connotations. While social stereotypes can be counterproductive, the underlying cognitive processes are important and apply to more than just social groups. Our brains are categorizing and stereotyping machines, using mental shortcuts (heuristics) to organize, predict, and react to the world without thinking too much, if at all.
Our brains often apply this process when understanding and selecting brands.
Download this content to learn how these cognitive processes impact consumer perception of your brand.