It's now an understatement to say the world as we knew it has changed dramatically in the past few weeks.

Understanding and acting on the cultural evolution that is affecting behaviors right now is a mandate for the brands that will survive, and thrive.

LRW Group has committed our unique set of expertise to helping clients adapt their brand, consumer, and digital strategies. Here is a sampling of the insights and actions we're providing to clients in this uncertain time.

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Coronavirus: Perspectives & Resources

The latest COVID-19 research, blogs, and strategic guides from LRW Group.

Brand
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Brand Tracking is More Important Than Ever

Understand your brand's role in the era of social distancing. 

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Consumer
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Four Ways to Test Your Segmentation's Relevance

Can you still use your current segmentation? Reach out and find out.

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Digital
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Re-Envision Your Brand's Online Presence Now

It's no longer just "nice to have." Prepare now for the reckoning ahead.

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Webinar: COVID-19 Consumer Pulse: Changing Attitudes and Behaviors – Wave 2

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Join us Thursday, 4/16 at 10a PT / 1p ET

There’s an overwhelming amount of COVID-19 data out there. To help bring clarity, we’re conducting ongoing research in 2-week waves — asking consumers different questions, providing deeper analysis, and offering unique commentary on what we’re seeing. Plus, how your brand can make sense of it all. 
 
Our first survey wave provided a foundational look at consumer sentiment and brand expectations. The second wave will dive deeper into how the numbers have evolved as the pandemic in the US extends into its second month. Join Kelton’s Alison Servi (President) and Martin Eichholz, PhD (Chief Insights Officer) for another engaging discussion.
 
You’ll learn:
  • Results from Kelton’s second-wave COVID-19 survey
  • How consumer behaviors and attitudes continue to change as the coronavirus outbreak continues
  • Unique findings that stimulate thinking, connect dots, and raise new questions
  • A new way to put your brand’s performance and trajectory in context
  • Brand strategies to adapt in these changing times

Speakers:

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Tools to Respond to COVID-19 Challenges

 

We're a collection of marketing and consumer insights experts, and we're here to help.

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More to Explore:

See the latest insights from LRW Group companies
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Report: Kelton's COVID-19 Consumer Pulse #1

Download the results from our first COVID-19 tracking survey to better understand consumer sentiment and brand expectations during this global pandemic.

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Advertising and Coronavirus: A  Playbook for Uncertain Times

As brands grapple with how to survive (and potentially thrive) in these difficult times, there is a proven playbook for how to emerge in a stronger position than before.

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A Guide to Business Insights in the Age of Coronavirus

Global events this seismic are going to result in long-term behavior change. Here are some research tips that LRW put together for the COVID-19 era and beyond.

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An Action Plan For Restaurants In the Era Of Social Distancing

In T3's latest report, you’ll find insights, considerations and frameworks to help guide your marketing and communications strategy in the world of social distancing and quarantine.

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Consumer Psychology and Coronavirus: Turning New Habits into Opportunities

LRW took a closer look at the psychological impacts and opportunities that COVID-19 is having on consumer habits.

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Navigating Online Qualitative Research and COVID-19: Perspectives for Today

LRWGreenberg talks qualitative research best practices in the age of COVID-19.

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