Emotion in Advertising is More Important than Ever

Brand Lessons for Uncertain Times

You know good advertising when you see it. 

You know great advertising when you feel it.

The best brands – those that consumers turn to in difficult circumstances – focus on building “share of heart” to thrive in the long-term. They use emotional storytelling in their advertising to reinforce their brand positioning and strategy, creating a deep connection in which consumers incorporate the brand into their identity.


Build deeper connections with your customers.

"This is the best piece of research we have seen in years."

SVP, Merchandising Global Apparel Retailer

"Thank you! You made me a hero. Everyone in the room high fived me, and I thought our creative director was going to hug me.

Consumer Insights Leader CPG company

"The level of engagement and insight is something we have never experienced with previous partners."

Senior Marketing Executive Global sporting goods company

"This is like Christmas morning and I just unwrapped my presents!!! Your recommendations totally address our strategic objectives!"

Strategic Insights Manager Global cosmetics company