You know good advertising when you see it.
You know great advertising when you feel it.
The best brands – those that consumers turn to in difficult circumstances – focus on building “share of heart” to thrive in the long-term. They use emotional storytelling in their advertising to reinforce their brand positioning and strategy, creating a deep connection in which consumers incorporate the brand into their identity.
"This is the best piece of research we have seen in years."
"Thank you! You made me a hero. Everyone in the room high fived me, and I thought our creative director was going to hug me.
"The level of engagement and insight is something we have never experienced with previous partners."
"This is like Christmas morning and I just unwrapped my presents!!! Your recommendations totally address our strategic objectives!"