Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for your brand can transform your business.

Whether your business goal is to drive innovation or to customize marketing messages, LRW helps you focus your energy, creativity, and resources on the most valuable customer segments to drive growth.

We're eager to guide you through all the stages of a segmentation study - from qualitative research, to questionnaire design, to segment selection, all the way to illuminating and activating your segments.