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Learn More about Market Segmentation at LRW

With decades of experience and hundreds of market segmentation studies under our belt, learn how we custom craft segmentations, then develop activation strategies to drive your business performance.
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Smart marketers understand the value of market segmentation for driving strategy. Knowing which consumer segments provide the greatest opportunities for your brand can transform your business.

Whether your business goal is to drive innovation or to customize marketing messages, LRW helps you focus your energy, creativity, and resources on the most valuable customer segments to drive growth.

We're eager to guide you through all the stages of a segmentation study - from qualitative research, to questionnaire design, to segment selection, all the way to illuminating and activating your segments.

 

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Become a segmentation hero!

"This is the best piece of research we have seen in years."
SVP, Merchandizing Global Apparel Retailer
"Thank you! You made me a hero. Everyone in the room high fived me, and I thought our creative director was going to hug me."
Consumer Insights Leader CPG company
"The level of engagement and insight is something we have never experienced with previous partners."
Senior Marketing Executive Global sporting goods company
"This is like Christmas morning and I just unwrapped my presents!!! Your recommendations totally address our strategic objectives!"
Strategic Insights Manager Global cosmetics company