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Market Segmentation: Delivering Richer Results with Shorter Surveys

How do you design the quickest, most accurate survey for your target customers?
Market Segmentation Deliver Richer Results with Shorter Surveys_Cover

For a segmentation to be truly actionable, we must first craft the segments and then further profile the segments in rich detail to help size, prioritize and target them, as well as bring the segments to life.

That means we must be strategic about how we surveys— and make sure we're not asking too much of our respondents.

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