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A Primer on Market Segmentation

Keys to Crafting a Segmentation Program That Grows Your Business
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To compete in today’s hyper-competitive digital
environment, you must create the experiences,
communications, advertisements, and products that
resonate with your customers.

So how do you develop the customer focus needed to win? A market segmentation study helps you most effectively set your marketing and product strategies and priorities.

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Be a segmentation hero!

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SVP, Merchandising Global Apparel Retailer
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Strategic Insights Manager Global cosmetics company